Want ad dating magazine
The usual business model is for the advertiser to be enticed to place an advert free of charge (using an 0800 number or equivalent); those replying (and also the advertiser, when they want to check for any replies) must use a premium-rate line.
Due to newspaper prices being based on characters or lines of text, a jargon of abbreviations, acronyms and code words arose in personals and have often carried over to the internet.
My ad requested a man "financially stable, kinda handsome, who can slow dance, make me laugh, read between the lines." Cast a wide net and edit out the responses.
Another method of replying to Lonely Hearts adverts is via telephone; this took off with the introduction of premium-rate telephone numbers, providing an additional way for the publisher to generate money.
There’s some comfort in knowing that even before Tinder was allegedly ruining dating, Richard Gere look-alikes and Bulgarian princesses were turning to outside help in their great search for love.
Below, we’ve combed through the New York Magazine archive room, poring over issues from 1983 to 2001, to bring you 33 highlights from the personals.
E.g., writing that you're new in town prompts a variety of questions, such as "Where did you move from?
" In contrast, writing "I love sitting by a fireplace, talking about everything and nothing," prompts no responses.